Reaching out to my target

Trying to identify my target audience is a nearly impossible feat. Being that I don’t have a concrete structure I am writing about. I have different targets for different posts. What it all boils down to is being able to keep the shop afloat.

Although it may sound relatively simple, sell products to earn income. My true purpose is more than making money. I would be lying if I said that was not a driving force. Supplies, tools, lumber, electricity all cost money. To accomplish my goal of helping people deal with anxiety, depression, and PTSD through woodworking the shop needs to be sustainable.

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Getting organized

Now you see I’m up to three possible targets-customers, woodworkers, and people looking for recovery. Therefore I have to ask who is my target audience and what is my main platform? Do I need to have just one targeted audience? Are there rules that state I must conform to one area of interest? My answer to that is, hell no! This is our place, I’m going to keep doing what I have been and would love to get some input from you.

Writing has become somewhat of a passion for me. Apparently something that was sitting dormant inside of me waiting to be realised. Once in recovery, journaling awakened my words. Putting this out on the internet was scary as hell at first. What are people going to think? Who is going to read it? What am I going to do when I see these people again? After the first few posts I started gaining confidence. Then I was hooked, it became something necessary for me to continue. Not only do I enjoy talking about the work in the shop but the journey to recovery has been some of the easier posts to write.

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Stay golden Pony Boy

Taking this picture I remember thinking “Wow, this is pretty cool.” It was a nice summer night I had probably had more than a few beers and didn’t truly see it the way I do now. Now I know I was looking out towards the airport across the street, the sun was about two minutes from fully setting, and the colors of reddish gold remind me of the scene in the movie the Outsiders with Patrick Swayze, C. Thomas Howell, and Matt Dillon.

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